PPC Commentary
Beet It Sport & Zinger · August 2026 (vs July 2026)
Managed revenue rose 9% to £111,902. Beet It Sport grew 16%. In the week of 24 August both brands lost the Buy Box and Sponsored Products stopped serving, which is where the month's ACOS rise comes from.
Revenue rose 9%. Ads stopped serving for the last week.
+9% MoM
+16% MoM
−6% MoM
BIS / Zinger
Managed revenue was £111,902 in August, up 9% on July. Beet It Sport rose 16% to £84,402, its highest month since April. Zinger fell 6% to £27,500, against the stock constraint described below.
We manage this account to TACOS and sell-through. ACOS is used as a diagnostic. On a Vendor account the job is to keep Amazon's stock moving and hold rank, tightening efficiency as demand allows. TACOS was 4.3% on Beet It Sport and 6.9% on Zinger, so advertising remains a proportionate lever on a business with a strong organic base.
Ad efficiency softened on both brands. Beet It Sport ACOS rose to 13.9% from 11.5%, and Zinger to 37.9% from 29.9%. Most of that movement comes from the final week, when both brands lost the Buy Box and Sponsored Products stopped serving. That is covered in section 07 and it is the main event of the month.
Revenue was not damaged. Beet It Sport grew 16% in a month where its advertising went quiet for the last week. Organic demand carried it.
Beet It Sport revenue rose 16% to £84,402
| Total sales | July | August | MoM |
|---|---|---|---|
| Beet It Sport | £73,033 | £84,402 | +15.6% |
| Zinger | £29,200 | £27,500 | −5.8% |
| Managed total | £102,233 | £111,902 | +9.5% |
Beet It Sport recovered from July's seasonal dip, adding £11,369 month on month. Nitrate 400 accounted for the bulk of it at 3,218 units dispatched. The brand is tracking ahead of last year.
Zinger fell 6%. The ginger category is in its seasonal trough and the hero line is stock-constrained, with Amazon not currently raising purchase orders against it. A 6% fall in that context is a fair outcome.
Revenue figures are taken from the monthly performance dashboard. These run slightly ahead of ARA dispatched revenue for the same period, which shows £81,881 for Beet It Sport and £26,845 for Zinger. The dashboard basis is used throughout for consistency with prior months.
Category purchases fell 28% year on year
| Search term "ginger shots" | Aug 2025 | Aug 2026 | YoY |
|---|---|---|---|
| Search volume | 18,419 | 12,500 | −32% |
| Market purchases, all sellers | 1,260 | 912 | −28% |
| Market median price paid | £15.99 | £15.00 | −6% |
The decline runs across the whole term family. Purchases on "ginger shot" fell 24% year on year and on "ginger shot bottles" 25%. The ginger shot category is around a third smaller than it was a year ago.
Zinger held its share within that smaller market. Head-term purchases were 13.9% of the category in August against 15.8% a year earlier, a fall of 1.9 points. Splitting Zinger's decline of 72 units on the head term, around 55 units came from the category shrinking and around 17 from share.
Click-through on the hero listing improved year on year, from 3.99% to 4.54%, so the listing competes better per impression than it did in August 2025. It received 37% fewer impressions because there is less demand to compete for. The full analysis of what moves Zinger's share sits in the Zinger diagnostic on the reporting hub.
ACOS rose on both brands in the final week
BIS £3,629 · ZIN £1,893
from 11.5%
from 29.9%
Beet It Sport
Ad ACOS was 13.9% on £3,629 spend returning £26,030 at 7.17 ROAS, with 1,011 orders. Conversion held at 32.4% and click-through improved to 0.98%. CPC rose to £1.16, continuing the summer trend. TACOS held at 4.3%. The ACOS rise is a final-week effect. Through the first three weeks the brand ran between 11.0% and 13.4%. Then advertising stopped serving.
Zinger
Ad ACOS was 37.9% on £1,893 spend returning £4,997 at 2.64 ROAS. Conversion improved to 20.5% from 17.6% and click-through rose to 0.24%, both moved up. The efficiency problem sits in cost per click, which rose to £1.46 from £0.98, and in the Buy Box suppression that ran through the last week of the month. TACOS was 6.9%.
Both brands show the same weekly pattern. Beet It Sport impressions ran 76,027, then 85,084, then 67,288, before falling to 32,035 and then 1,316 in the final partial week. Zinger followed the same shape, from 211,606 at its peak down to 29,651. Neither decline came from a budget or bidding decision.
Zinger head-term ACOS halved from 81% to 47%
The month's main structural work was placement-level. The Zinger head-term ranking campaign had been running a top-of-search modifier between 130% and 173%, which was inflating cost per click and exhausting its daily budget by midday. Reducing it to 90% halved that campaign's ACOS from 81% to 47% and improved conversion at the same time. On Beet It Sport, top-of-search weighting was increased on the campaigns returning double-digit ROAS and removed from the product-page placement that was not converting.
30 negatives applied across three rounds
Three rounds of negation across the month removed soft drink, squash and juice terms leaking into the Sponsored Brands campaigns, unrelated grocery matches on the turmeric auto campaign, and nine expanded competitor ASINs producing no orders. All were applied as exact match so converting variants continue to run. The core Beet It Sport terms held at or near target throughout: beetroot shots, beet nitrate and beetroot juice all in the low teens or better.
Both brands lost the Buy Box in the week of 24 August
In the week commencing 24 August both managed brands lost the Buy Box. On Vendor Central, Sponsored Products advertising is only eligible to serve when the advertised offer holds the Buy Box, The causes were unrelated.
Beet It Sport: a third-party seller took the Buy Box at £28.61
On 24 August a third-party seller listed Nitrate 400 at £28.61 against Amazon's £29.50 and took the Buy Box. Advertising eligibility followed the offer. Beet It Sport impressions fell from 67,288 in the week of 16 August to 32,035, then to 1,316 across the final two days. Spend in that closing period ran at roughly £5 a day against £43 a day the week before.
Zinger: the hero line has 206 units and no purchase order
The Zinger hero ginger shot saw its Buy Box become intermittent from 24 to 25 August. The listing is stock-constrained: 206 units on hand against a 79% sell-through rate, no replenishment received in the month and no open purchase order. Amazon is not currently raising orders against this line, which is a known issue on the client side.
| Weekly impressions | 2 Aug | 9 Aug | 16 Aug | 23 Aug | 30 Aug |
|---|---|---|---|---|---|
| Beet It Sport | 76,027 | 85,084 | 67,288 | 32,035 | 1,316 |
| Zinger | 165,716 | 211,606 | 104,051 | 29,651 | n/a |
This explains the month's ACOS movement on both brands and it is not an advertising fault. No bid, budget or targeting decision would produce a uniform collapse in impressions across every campaign at once. Advertising cannot serve against an offer it does not hold.
Beet It Sport still grew 16% for the month. The listing continued to sell through the third-party offer and organically. Advertising went quiet for a week and revenue was unaffected.
Zinger Functional: 50 clicks from 17,851 impressions
The Zinger Functional lines took £90 of ad spend in August and returned £167 of sales from 9 orders, an ACOS of 54%. The range drew 17,851 impressions and 50 clicks, a click-through rate of 0.28%. That compares with 0.24% on the established Zinger lines and 0.98% on Beet It Sport. Conversion, once a shopper clicks, was 18%.
Those two figures point to one cause. The listings sell to the people who reach them, at a conversion rate close to the established range. Only 50 shoppers clicked in the month. The products carry no reviews at a £24 price point and sit beside rated competitors. Impressions rose from 1,466 in July to 17,851 in August, so Amazon is serving the ads. Shoppers are not clicking them.
The Vine route to first reviews is still blocked on the Amazon side. Until reviews land, higher bids and larger budgets would buy more impressions that do not convert to clicks, so ad spend is held at a floor. A rise in Functional spend will be the signal that click-through has lifted.
August is the lowest search volume month of the year for ginger, with category terms down 25% year on year, so the range launched into the weakest possible window. Turmeric search volume is already recovering at around 60% year on year and marathon season returns in September, which should improve the backdrop. New photography was completed in August and titles have been updated to target ginger shot, green shot and green juice.